This project is to create ads targeted at INVESTORS who are already somewhat familiar with Lending Club from:
a) Hearing about our company in the press or
b) Have previously visited our website (http://www.lendingclub.com)
To get prospective investors to click on ad and then complete our 2 page online registration process.
Ad style and tone and don'ts:
- We are looking to attract higher net worth individuals looking for ways to diversify their investment holdings
- Our ideal demographic is 35 years old or older, have a good knowledge-base about investing, with a net worth of $250,000 or higher
- Sophisticated look/feel
- Clean lines
- Positive messaging
- We strive to be very transparent with our investor customers. We provide them lots of information so that they can make their own investment decisions.
- Unfortunately, due to regulatory and legal requirements, we cannot specifically compare our investment product with other investment products such as CDs, treasuries, bonds, stocks, stock indexes, etc.
- For investor ads we have traditionally stayed away from images of people
- We don’t want to over stress that Lending Club is “peer-to-peer (P2P)”… which has the potential to be associated with risk.
• Get off the financial rollercoaster
o Potential Idea: Would be amazing to see an animation where there is a line that is fluctuating wildly up and down (like a stock market index) with this tag line, and then the line begins to level off/down (if the tagline is still on screen) OR go steadily upwards (if associated with Lending Club) at a consistent 15-30 degree angle and you finish by introducing Lending Club and the supporting bullet content below. The idea is that with the regular market an investor experiences ups/downs and their portfolio might be suffering (negative association), but with Lending Club they can potentially earn solid returns without the usual market volatility (positive association).
Supporting (bullet) content:
• Earn 5.81% - 13.54% Net Annualized Return by grade
• 19 consecutive quarters of positive returns
• Receive consistent monthly cash flow
• Opening an investment account is FREE, secure, and takes only minutes
Please be sure to visit http://www.lendingclub.com to learn more about our business, brand and style.
• Create set of 2 animated GIFs
Animated image ad specifications:
• File type .GIF
• File size 50 KB or smaller
1) Leaderboard: 728 x 90
2) Inline rectangle: 300 x 250
1) Animation length must be 30 seconds or shorter
2) Animations can be looped, but the animations must stop after 30 seconds
3) Animated GIF ads must be 5 fps or less
Ads will point to a page similar to https://www.lendingclub.com/landing