There is a lot of competition in our area so we'd like our brand to stand out by being a bit more fresh, colourful and "flowery". Most of the garden companies here just have boring classical logos. We will be using the logo on our website, uniforms, caps, letterheads, business cards, marketing fliers, print catalogue, facebook, google & facebook ads, and on the back and sides of our company van.
Because we will be putting the logo on uniforms, we'd need the design/colours to be suitable for printing and embroidery on clothing.
I've attached copies of logos that we like from other companies. These are some ideas of what we might like for our own brand.
It would be great if the Favicon for the website was something that also exists in the logo, for example if there is a prominent flower in the logo we could have this same flower as the Favicon.
We'd like our brand to convey the following: Professional family run business, friendly and helpful, trustworthy.
Our marketing strategy includes; facebook page and facebook ads, ads in directories and local papers, mail fliers, website. But we think that we'd get most enquiries coming from people seeing our van on the road, so we really need the name of the company name and the slogan to stand out and be readable on a moving vehicle from a reasonable distance.