KazaNova is a junction of two Portuguese words ("casa" that means house and "nova" that means new). We changed the K and Z from Casa to Kaza, since the the pronunciation is the same. The name is curiously also as a playful reference to Casanova, the famous Italian flamboyant character.
Our brand service is house maintenance, repair, rebuilding, full restoration and space re-qualification. We build happy, pretty and clean spaces for others to live in. Our target demographic is the Portuguese population home owners or tenants, between 20 and 50 years, mainly in the Great Metropolitan areas of Lisbon and Porto, Coimbra and Faro.
We are an alternative company, that works differently, we give primacy to networking and co-working. We want to reach out with our communication efforts and lead our potential clients to reveal themselves to us. Our goal is a happy person, not a customer. We want our logo transmit that to our clients. We want to build a partner network, so we need a strong but fun brand. We give a very fast response and a good quality without being expensive and we have technical skills and solutions that many others lack.
Some words that describes our brand:
Ecology, Sustainability, Home, Technical Expertise, Quickly, Well-being, Economy, Price-Quality (or "for the money"), Lifestyle, Adventure, Living, Enjoying, Evolution, Appreciation, Beauty.