We are creating casual apparel (t-shirts, hoodies, hats) and cycling jerseys (mountain and road biking) inspired by trails, rivers, lakes, roads, and other outdoor destinations that outdoor athletes and enthusiasts consider their home turf. Men ages 25-55 are the anticipated demographic, but other enthusiasts outside this demographic will certainly be customers as well.
I love to mountain bike, trail run, and road bike. These trails and roads are what inspired Peaks and Bends. I see people wearing jerseys and t-shirts with manufacturer logos all over them, even though I wouldn't wear a Nike shirt or Trek jersey unless they're sponsoring me to do so (which isn't happening in this lifetime). But I'd wear a shirt with my favorite trail's name as proudly as any pro football fan wears their city's jersey. Peaks and Bends aims to offer apparel like that.
Winding trails and roads--the bends of Peaks and Bends--will be the focal point of the site, so I hope the "bends" might inspire the logo as much as the peaks. After all, it's not just reaching the peak that counts, it's the journey there.