Come dana.alhaddad ha cominciato il suo viaggio per il design di logo e immagine aziendale coordinata
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YUAV is a third generation family owned holding company. YUAV has grown from a solely managed trading entity to becoming is an active and highly regarded investor in the local (Middle Eastern) stock market, as well as in the fields of real estate development and in education. Accordingly, the company's lines of business are currently focused on real estate development, direct investment, and private equity. The company has recently undergone structural changes and would like to align its logo and design with it's vision for future development. The YUAV logo needs to embody the notions of entrepreneurialism, quality, and success. The brand personality should be as follows:
Male (approx 40-45 years old) – we are young enough to be dynamic but old enough to be confident in our capabilities
Energetic and dynamic – we believe in decisive decision making and in capturing opportunities as and when they occur
Strong and solid – we have the experience, knowledge, expertise and confidence
Wise and honest – we have been through our fair share of lessons learned, and are honest in how this has made us into a more solid organization
Trustworthy – above all we believe we are in the business of trust
YUAV's target audience are regional high net worth individuals, families, and institutions. Today's high-net-worth individuals cannot be captured by a single stereotype; for instance they may be young or old, have different sources of wealth, and maintain conservative or liberal views. Institutions represent a potential partner for investments and also potential sources of business.
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