We are a young company that has studied sleep patterns of people, young and old, in various time zones, geographies and cultures. As a result, we developed 2 personalized sleep supplements: A (older people) ja B (Busy Urban people_ women 30+ mostly).
The products are evidence-based, resulting from scientific sleep studies’ findings, taking into account the brain chemistry and sleep patterns of target customers.
Those formulations differ from competitors because they have the highest level of specific active substance(s) and therefore nothing works better in specific target groups.
Now we would like to launch those products.
We are seeking for a compellingly different branding in sleep aid category. Branding should communicate main product benefit – efficacy.
CURRENT STATE OF PRODUCT DESIGN: white plastic bottle (including 60 pills)
Currently marketed products are universal and general, not taking into account the neurochemistry of different target groups and not having targeted branding.(excluding children segment).