Come DKallander ha cominciato il suo viaggio per il design di grafica per auto, camion o furgone
Per cosa sei conosciuto?
Ranger Heating & Cooling
Qual è il settore più indicato per la tua attività?
Dicci qualcosa su di te e sulle persone che vuoi raggiungere
We install high-efficiency heating and air conditioning systems. The prices for our premium product and installation are generally among the highest in the industry, along with our offering and quality. Our demographic is upper-middle class that own their home and are most concerned with quality, and don't mind paying the premium price. We like to consider ourselves the "Nordstrom of heating and cooling".
Che cosa ti ispira e qual è la visione del design della tua attività?
Because we're targeting upper-middle to wealthy class customers, we want a simple, elegant, and attractive wrap that stands out, isn't cluttered, and can be recognized easily. We don't need to say much, and it's important that the wrap isn't cheesy or "cartoony". We want to think about relevant, retail-based heating and cooling. While we're establishing ourselves as the industry experts in our area, we also want to solid call-to-action so people actually call the the number on the van. In our sales appointments, we never pressure people to buy, and we don't want to be demanding with any verbiage on the van- i.e. CALL NOW. I really like the simplicity and elegance that sites like Nordstrom, Neiman Marcus and Mercedes-Benz have created with their branding and their websites.
Design is for small fleet of miscellaneous vans. We have a long 3500-series sprinter van that the design should work for. We also have a 2500-series sprinter van that is about 4' shorter, a Chevy Express work van, and Chevy Silverado work truck. Both of the sprinters are the taller version, with over 6' of head room in the back. The wrap can be full, and all of the vans are currently white.
You could use some content from our website, or here are a couple things that could be used:
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