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BELVAIN is a new fashion label targeted at an affluent, confident, edgy and fun loving market segment; 30 + years of age. In the beginning we are targeting only men. However the initial collection of BELVAIN is very plain and unisex in style with only two items: Stylish Baseball hats and slim cut V-neck T-shirts. Especially the baseball hats could be worn also by women.The brand is at the very beginning, however with big ambitions and an unrivalled vision to set new fashion trends. The brand targets jet-setters or trend setters with a taste for subtle and blunt luxury whilst demanding highest quality standards.BELVAIN only uses the best materials and mostly uses a combination of textile materials such as cotton and little leather parts (i.e. croco or snake leather) to make it look special and outstanding. The key to BELVAIN items is to look exclusive, trendy and luxurious whilst not showing the «try to hard» effect. We believe there is a thin line between looking very stylish and looking like a clown who tries to hard to look good.Positioning and style:The BELVAIN style is less rock-like than Philipp Plein but more edgy than Dolce & Gabbana; positioned somewhere in between those two brands. http://www.dolcegabbana.com/ http://www.philipp-plein.com/
We are reaching out to talented Fashion Designers to design the first collection: a.) Baseball hat and b.) T-shirt
Tipo di abbigliamento
Descrizione dell'abbigliamento e scopo
We are reaching out to talented Fashion Designers to design the first collection: a.) a stylish baseball hat and b.) T-Shirt as specified in the design section
The logo should be on the Baseball hat and on the T-shirt.
For the hat it could be on the side or front, more agressively or
more subtle. I would like to see different styles.
For the T-Shirt I would like to see the logo on a logo plaque on the
back of the T-shirt in Addition to fancy prints on the front.
For the prints I would like to see some kind of black panther or
tiger (potentially diamond studded to make it look fancy). Both
animals reflect the classy, yet edge style of the label