clean, friendly, professional, high quality, great customer service, trustworthy, light, airy, relaxing, modern, approachable, convenient, user-friendly
- pictures of people for personal connection could be good. previously we used pics of our cleaners in the yellow shirts and those did not work as well as the pic of the lady currently on the landing. prefer graphics of nice-looking, clean, happy customers that potential customers can connect with. eg middle-age female.
- someone relaxing in their home "Relax! We'll clean your home for you"
- other potential taglines: "You deserve a clean home", "A clean home is a happy home", "A clean home is a healthy home", "Come home to clean", "The most trusted name in housecleaning"