Come MacallanGroup ha cominciato il suo viaggio per il design di loghi & biglietti da visita
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The formal company name will be LiteWorks Window & Door LLC however we would be open to a logo that just includes the word “LiteWorks” as opposed to the full name.
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This is new company based in the SE United States that will specialize in representing various window manufacturers as a distributor of windows and doors for both residential and commercial new construction and renovations.
The target audience is primarily commercial general contractors who buy windows, the architectural design community that specifies windows, and residential builders / contractors who purchase windows for rehab or new construction projects.
Individual homeowners are also a secondary target audience. The company management has extensive experience in the industry and excels with respect to more technical or complicated requirements as opposed to your average, bottom dollar replacement window package a homeowner might need.
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See design brief attachment for some sample images / logos we like as well as logos and websites of our competitors. We don't want to mirror these logos. See narrative portion of design brief as well.
Almost all of our competitors have a radius window (rounded top) in their logo. We would like to avoid this imagery in order to not look just like everyone else. That being said, windows and doors represent our core business so we would probably lean towards some type of window imagery being incorporated into our logo – hopefully in a fresh, more updated and creative way. That being said, including a window in the logo is not an absolute requirement.
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