We deal with Government entities on a national and state level daily. Additionally, we support members of the healthcare community that serve an ever-growing population of elders that suffer from Alzheimer's disease and related disorders. As the C.O.O., I go to many conferences attended by physicians and leaders of the Senior healthcare industry. It is important that we highlight our National presence as THE authority for providing certification and validity to our constituents. I have inherited a hodge-podge of branding since the inception of the organization in 2004. I want to re-launch with a concept that reflects modernity, but professionalism.
Additionally, we offer metal pins for our certificants that the logo will need to be worked into. They wear them on their uniforms in the healthcare setting.
The attached is a temporary logo we have been using internally. It MUST be sans-sarif and modern. I prefer thin, easy to read fonts. This logo design will set the stage for our complete brand re-design, including our website and training platform.
1 - training platform temporary logo
2 - current logo
3 & 4 - pins used by certificants