NEW CHANCE to create an innovative logo for the Abbvie trend day

Trendtag

On January 1, 2013, AbbVie was founded, a global biopharmaceutical company with the focus and capabilities to address some of the world's greatest health challenges. AbbVie has the stability, resources, expertise, and passion to discover, develop, and bring to market groundbreaking science to solve the biggest health problems that face the world today and tomorrow.
 Currently we are looking for the logo design for our so called, Trendtag (trend day). This internal event is meant to provide some trends and innovative ideas about the healthcare and pharmaceutical sector to our employees. The healthcare industry is and will be facing some severe changes in the near future and during our trend day we will address subjects like: the digitalization, big data, or internet of things etc.

Thanks to everybody, who participated in the last round, however, we did not find a really inspiring logo yet. Therefor, we specified our briefing and decided on extending the deadline for our design competition. We are looking forward to receiving your ideas.

The logo should include a visualization and the word “Trendtag” next to it, or integrated in the image. The image/illustration should be the biggest part of the logo and the focus.

As our main subjects are trends, future, digitalization, and e-health we would like to see a clean, modern and rather graphical design. (Please, do not hand in logos that represent the letter "T", or a cross to symbolize healthcare). Our main subject are future and trends, therefor we can rather imagine the visualization of a network, a magnifying glass, or some other symbol by using design elements like pixels.

REMEMBER: the logo should represent: future, innovation, trends, internet of things, revolution, new, digitalization, technology, science, e-health, etc. We would love to see, logos that demonstrate that you have thought about this briefing before handing it in.

Firm specific colours and the font can be found in the attached files. For the design we would not like the designers to only focus on the primary color palette, but also use the secondary colour palette to transport the feeling of a bright and innovative future.