Little bit more thoughts about our values and arguments.
1. We want our logo to be less serious than bank logos for instance. It can contain a little playness. But alltogether it should still stay trustable and reliable. Our customers are 30 + years old, lots of them are over 50 years old - and that´s important!
2. Logo should have A) text (KULLAKESKUS, KullaKeskus or something like that) and B object. The object can mark money, cash, jewellery or something else like that, what you think will bring people to sell.
3. Our values. We are offering to our clients values like RELIABILITY, HONESTY, WE ARE BIG, FRIENDLY and WARM SERVICE (pleasant people), DIGNITY and RESPECT. DISCRETENESS. To us client is a person, who comes to make a deal which he wants himself/herself. Not because he/she is out of money or something else.
We want to do more emotional deal rather than strictly financial.
We want our clients to feel comfortable coming to us, feel welcome, even if they are not selling at the moment.
4. Logo should be reliable and trustful, yet memorable - even from distant. Does´nt have to be classical financial logo. Something inbetween. Little play is allowed. Something witty. So the balance should be between soft and hard values.
Primary version should be on white background.
Secondary version should be on black background, but if you find something better, ruby red or blue or something else-background - don´t hesitate to try :)
We would prefer if the shape of letters was´nt too sharp-edged.
You can freely choose the style of the object in the logo - if it´s animated or something else. So that should be it for now :)