Counseling Practice logo needs to balance modern and catchy with a professional edge

Refuge Counseling Wellness Services

We are passionate about helping adults move towards personal wholeness, interpersonal competence, mental stability and spiritual maturity, through providing mental health counseling and Christian counseling to those interested. Our counseling services are overall holistic and comprehensive, addressing the heart and soul of the person while providing individualized plans and excellent quality care.

Target Audience - Women - mid 20s - late 30s (high functioning / high achieving) Particularly people of color
Ideal Client - Black female, into poetry, vintage feel, lives in the south
Active in her church.

Client likes neutrals, nude colors. No loud, bright, neons.

IDEAL CLIENT
Has an ideal client, but wants to communicate that she works with lots of women, not just ideal client. Has a target in mind, but wants her brand to be open to people of faith or no faith. Women, men, anyone interested in getting help.

ADJECTIVES OF LOGO
Out of the box. Faith based practiced, but wants to not be holed in by that. Is a “cool” “modern”
“relevant” therapist no matter what faith you are.
“wow this is a Christian practice, wow? I wanna go here even if I don’t believe in God”

OBJECTS
House maybe, refuges are safe place
Hideout,
Room or couch – they are safe and comfortable
Vintage country - soulful - farm feel to it?

SYMBOLS
"I can’t think of any symbols that represent wellness but I think holistic health, mental emotional, physical, spiritual. Something that represents being healthy all around because that’s essentially what I do is making healthy Christians and making healthy individuals."