Who’s our audience? What will they respond to? - maternity consumers and stakeholders, focus on maternity care and pregnancy, AABC members, focus is families and babies - families
What makes AABC stand out? - Birth centers are a homelike facility for maternity care, AABC is a resource and authority
What type of tone do we want to convey? - Diversity, national, authoritative, inclusivity
Do we want the new logo to retain any elements of the old? - No, we would like to move away from the hands and heart.
Want logo to communicate professionalism, inclusiveness/diversity.
While we would like designers to suggest colors, we know we do not want pink/blue, pastels or current colors (see birthcenters.org)
We have passion for what we do!
Want a logo that can be adapted for the AABC Foundation.
We created a pinterest board with logos that we like (https://www.pinterest.com/kebauer66…o-designs/)