20-50 years old
Male and Female, but 70% female, 30% male. So to appeal slightly more to women.
Fitness enthusiasts (e.g. crossfitters) and also those just needing pain relief. Essentially, anyone who needs support.
People use it for all sorts of injuries, including: knee pain, tennis elbow, shin splints, carpal tunnel, lower back pain, foot pain.
Our tape is sticker than most brands, so it more effectively adheres to the skin. This means it lasts longer without falling off. We consider it super sticky.
Medical, pain relief and physical fitness
I want the product to appear as an efficient, clinically effective, non-nonsense, simple, premium product, with a slight female slant.
blue, black, red, white, yellow (but also open to suggestion)
I have attached our existing sticker that goes on the product. It shows our current logo.
Useful resources: check out the following website for info on kinesiology tape