We want the design to communicated the following values to the customers:
1. Quality - We only use quality products. The work that we do is guaranteed for up to two years
2. Efficiency - We offer fast turnarounds on all the jobs because we have different crews that are specialized at each stage of the installation process.
3. Customer service - We are always available to the customer. We have a 24/7 phone hotline that customers can reach us. We are also available via email.
4. Value - We are not the most expensive nor are we the cheapest company in this line of business. What we offer is reasonable pricing for the great quality work.
5. Confidence - We are very confident in what we do and we are incredibly meticulous in the way we go about creating a customers dream landscape. There is literally no detail that we do not consider that would impact the outcome of the landscape.
Stylistic preferences: We want to something that is easy to read and scales well. An idea was to fashion the logo similar to a cement stamp where you show the company name, the year, etc.
See this link for an example: https://www.google.ca/search?q=Ceme…20&bih=989
You can also see the tool here used to create the stamp: http://www.krafttool.com/catalog.as…subcat=238
Although this is an example of what we would like, we are OPEN to other ideas of what the logo could look like (e.g. only wordmark, any shape, a combination shape and wordmark, lettermark etc.). We also want the logo to be timeless as well.
The logo must also scale well especially on the web (e.g. readability).
Colors: We don't have any particular set of colors that we are focused on. As long as the colors convey the above values. Even though our name says landscaping, our specialty is interlocking paving and concrete installation. Colors to avoid are like browns, dirty greens,
Example images: Here are logos that we DO NOT want to duplicate:
http://www.sureloc.ca/ - not keen on the background. too busy.
http://www.pro-loc.ca/ - want to avoid weird shading.
http://www.classicinterlock.ca/ - this logo is too busy
http://robertlandscapes.com/ - the interlocking paver logo is overdone. Everyone has a variation of this in some way or another