Create the next logo for Active Body Chiropractic

Active Body Chiropractic

1. Active Body Chiropractic leads the market in family chiropractic care. The doctors and therapists are highly trained with a special focus in pre, post natal and pediatric care.
2. Active Body’s health care practitioners graduated at the top of their class from the world’s best colleges and are committed to staying current on their gentle, hands on techniques to total body wellness.
3. Active Body patients feel well again; the causes are treated, not just symptoms.
4. Active Body is committed to helping patients get healthy and keeping them healthy by treating the whole person: body, mind and spirit.

Attached is the existing brand standards guide. Although, we would like to maintain the purple, we are open to different tints, shades and values of purple. We will rewrite the brand standards to accommodate the winning design.

The mark needs to scale well, be reproducible in black and white and white on black (in other words, please avoid gradients)

The pictogram should be treated as a separate, yet unified, component to the word mark. In other words, we do not want the text inside the accompanying graphic-- as is currently. The typeface chosen for the wordmark component should work visually with the pictogram.

We need to consider horizontal as well as vertical treatments of the logo.