Vistas is a web application built by Verilogue (https://www.verilogue.com). While we do not expect the Vistas logo to be identical to the Verilogue logo, it may be nice to integrate design elements from the Verilogue logo (color, text, layout) into the Vistas logo to reinforce the relationship.
Panel participants vary in age from 18 to 75+, as well as gender and ethnicity.
The logo will be used mainly on websites, but also in email and on printed materials, both in color and black and white. The logo should remain visually pleasing and legible regardless of size. The logo should also present well with or without the “by Verilogue” slogan, i.e. the design of the logo should not be dependent on the presence of the slogan.
Our preference would be for a simple logo, as opposed to an elaborate or highly detailed logo. We are also not opposed to a logo without a mark, i.e. a text-only logo. Our first thought was to go with a green color scheme for the branding, but we are open to designs featuring other color schemes as well. Incorporating elements from nature (like a landscape vista) is acceptable, but not necessary – remember, “vistas” in our case relates more closely to the perspectives in a healthcare journey than to nature.