WHAT WE WANT:
Our business would like to express a modern, sophisticated, yet hip brand. Overall the legal marijuana industry needs to be taken seriously and lazy stoner stereotypes need to go away. The branding/marketing as a whole needs to mature in order to gain mainstream acceptance. Help us move the industry in the right direction.Ideally, we would like the logo shape to be memorable. If your design uses multiple colors, it should look good with one color as well.
WHAT WE DON'T WANT:
We would like to avoid the literal use of a marijuana leaf. It has been used too much in our industry. That said, working a leaf, root, vine into the design in an abstract or subtle way, might be worth exploring.
ATTACHMENTS (Please Review):
We attached two files. The first one is the logo of our sister store, Boulder Wellness Center. The second is a compilation of logos of all our competitors so you can see what has been done already. As you will see, green is a predominant color across most of the stores.
We are not opposed to the use of green, but we want to try and differentiate ourselves from our competition.