The European Endowment for Democracy -
EED - (https://www.democracyendowment.eu/) is an independent, grant-making organisation, established by the European Union (EU) and EU member states to foster democracy in the European Neighbourhood (Eastern Partnership countries, and Middle East and North Africa). EED was set up to address a gap in EU democracy support. Its goal is to provide flexible, fast and un-bureaucratic support, complementing other EU and donor support programmes. Since its inception in 2013, EED has provided over 400 grants and evolved into a vibrant, innovative and well-respected member of the democracy support community.
EED’s grantees are dedicated human rights and political activists, pro-democratic movements, independent media outlets and journalists. Many take great personal risks to push democratic values. Initiatives cover themes including anti-corruption, civic activism and participation, elections, good governance and rule of law, media, human rights activism and monitoring, youth, gender equality.
While the EED is already a well-established organisation, it lacks a coherent brand identity and consistent narrative, supported by clear visual and communication guidelines.
With an imminent office move, combined with transitioning into a new phase in our organisational development, we would now like to shape a new brand identity. This should communicate a fresh and consistent approach externally, and across our initiatives and networks of stakeholders. This will go beyond design; it should also clearly position EED and communicate a clear message that represents the organisation’s uniqueness and core values.