mostly yogic references (hence the "equanimity"). Calm, seeing, observing, steady, integrity, even keeled, seeing with understanding. from the power of observation, the ability to see without being caught by what we see...
the ground for wisdom and freedom.
I will be targeting doctors in my early launch years. they like/want slow, steady level-headed profits from level-headed manager.
Through these 7 mental qualities (integrity, sense of assurance, well-developed mind, sense of well being, understanding/wisdom, insight, freedom) that support the development of equanimity, equanimity becomes an inner strength that keeps us balanced in the middle of all this.
For me the "all this" references me in the trading mind-set. Trading is mostly psychological.
These references are to a balanced calm, state of mind required for the successful trader. I use the power of positive thinking, yoga, etc. in my mind-set prior to trading. All that being said, this is a hedge fund. I hope I have helped.
ps my target audience is high net worth people, educated and sophisticated. age likely will be older but some younger doctors etc.