Our business provides content marketing and education services to financial corporations. We are known for our depth of industry knowledge, creativity and innovative thinking that produce solid business results.
We need our logo to be professional with a designer edge. We want to stand out in the corporate world, but not too far. We want to illustrate that we are solid and confidence in our expertise and bring flare of difference to the financial arena. Customers can trust us to deliver and differentiate them in the market place.
We want our logo to be an example of the style of work we offer e.g. differentiated in a sea of sameness etc.
• Crisp but not cold
Clean and fresh
• Provocative, but not alienating
• Clever but not silly
• Powerful but not complicated
• Ethical but not boring
• Punchy without ego
• Cool but not too cool
• Expert but not bossy
• Charming but sincere
• Sophisticated but open
About Original Thinking
We must connect with our audience in an engaging and intelligent way – providing them with original information that grabs and keeps their attention.
We consult to provide tailored solutions and new lines of thought across your training and marketing activities. She brings to your team over a decade of cutting-edge experience and proven results and expertise in these areas. She doesn’t just create content, she creates content that does more.
Michelle will help you demonstrate to your audience that you acknowledge and can relate to the challenges they are experiencing—reinforcing the significant value you deliver for them.
Content marketing involves the creation and dissemination of original and useful content aimed at educating your audiences. The ultimate goal of content marketing is to provide information on a proactive and ongoing basis; information that your audience finds valuable and that positions you as the trusted source.
Creating content that has purpose and resonance
ORIGINAL THINKING is focused on the positioning of RELEVANCE and VALUE of what you offer, ensuring these two characteristics are obvious in your communications, and outshine the daily spam that fills communication channels on a regular basis.