I am opening a solo family medicine physician practice, under a new direct primary care model. This is a new model of care in which the physician and patient contract directly with each other, avoiding insurance hassles.
Would prefer a graphical logo as opposed to something with a medical cross, stethoscope, etc. I do like the representation of a tree, as in a family tree, but probably a more of an abstraction of this. PLEASE, no pointy-limbed people reaching for the sky though (dislike). I would like something simple, somewhat sophisticated (but not elegant/luxurious), flat, 1-2 colors, and lends itself to embroider on apparel etc. I tend to gravitate to jewel tones like burgundy, aqua/teal, deep blues.
Hope this is helpful, or at least a start. This is a new venture and I really don't have any preconceived ideas other than what's outlined above, so I'm open to creativity and branding. Looking forward to working with you!