We're a family-based company which provides in-home care for our clients. Care functions can include companionship, shopping/cooking, cleaning, bathing/grooming, light housework, nursing functions, transportation, etc. We offer a wide range of "personal lifestyle care" activities.
Our typical client is an elderly person who lives alone and needs a little extra help around the house. We provide an alternative to assisted-living or a nursing home. However, we offer our services to a wide variety of clients including new mothers, surgical recovery patients, those who are home-bound due to illness for an extended period of time, etc.
Our slogan is "Our family helping yours", however that should not appear on the logo. The idea that our name conveys is that, by coming into your home to offer care, we'll become like your second family.
The logo should convey love, care, compassion, empathy and a sense of modern luxury and dignity. After all, the alternative for many of these client is being admitted into a facility. We offer a more dignified and tranquil alternative.
We have a long name and the full name should be included on the logo, however please accentuate "2nd Family".
Please do not include a medical symbol! We are not a medical facility and offer much more than just medical services. Also do not use clip art of people or house roofs. We're in search of something more unique, more branded, and more personal than a clip art house with a medical symbol and some text.
The logo should lean towards the simplistic, maybe even a bit abstract. Some suggestions to give you direction (these are to be used individually, not combined):
- Hands/Arms signifying care being given
- Face profiles of a young woman and an old woman (overlaid or mixed somehow, probably abstract)
- An angelic figure or some sort
- Something symbolizing family togetherness
We're looking for something unique and identifiable! Thanks for participating in this design contest!