We are a women owned Construction and Real Estate business who revitalizes communities by purchasing distressed single and multi-family properties, completely refurbishing them and selling (homes) / renting (apartments) out at affordable prices. Much of our projects bring life to "old bones" - apartments and homes with beautiful facades, warm brick and detailed trim and amazing character. This entails detailed inspections, finding historical content, upgrading electrical, plumbing, hvac, finish work, etc. And always -- much sweat equity to clear of years of neglect and abuse (we've seen it all rats, termites, human waste, graffiti, mold, snakes, racoons - bring it on)!
Our logo needs to:
Convey a sense of "corporate" - staid, reliable, confident, professional, skilled -- As women leaders, we recognize there is bias in the world, and especially in this line of business (we don't take it personally). Anything we can do to message this image helps reinforce how we intend to scale the company and build great things.
We have to negotiate with city planning departments, establish agreements with sub contractors, attract investors, work with bankers, perform general contractor tasks, plan every detail, inspections, property management and be visible in the neighborhoods where we work.
Eventually we hope our brand will bring an immediate sense of "ah - they're here - Dauerhafter will fix it!"