I want a timeless, simple design. I do not want to be able to look back 10-20 years from now, and be able to identify my logo from this era.
A couple of ideas that I would like to see being played with in the design are:
*Bank vault keys (like in the Geneva, Swiss canton flag) (maybe you can make the key parts resemble "F's".)
*If you look at 2 capital F's "FF", and if you tilted them right 90 degrees, they represent a mountain. It might be a logo idea as well.
*Also, I wouldn't mind looking at a logo idea that incorporates a bank vault into it's logo. (I teach people "How To Become Their Own Banker")
Implementing blue as a color is very important, but can be accented by either Gold, White, or Gray would be okay as well.
Also, I would really like to make sure the design is compact, which I know is going to be hard with so many letters in the wording. For example, I don't want "Freedom Financial Group" all spelled out on one linear line. If you have to place any words in a linear line, at most, "Freedom Financial" could be on the same line, with "Group" underneath.
Ultimately, I want to portray "Security" for peoples money. Timeless... Simple..