Our company makes a new and more efficient way of helping patients to walk after a stroke. After a stroke around 2/3 of all patients has significant problems with walking, and for these patients regaining their ability to walk is one of their most important goals. However, today many of these patients never improves enough that they are able to live independent lives. For that reason there is a lot of focus on improving stroke treatment.
Our contribution is a new treatment called reflex-based electrical therapy. The advantage of the method is that it simple and economical to use, and a clinical study has shown that stroke patients improve much more with this method than with conventional treatment. It works by stimulating the patients under their feet, which results in them being able to take a step. With this treatment they can start to walk earlier after the stroke and they improve faster and more than with conventional treatment.
The method is not used by the patients themselves. Instead it is used together with a physical therapist while he/she is training the patient to walk.
Our target audience is therefore physical therapists, medical doctors and administrative personnel in the health care sector. These people need to know that the company they are dealing with is serious, solid and trustworthy and the logo should communicate these values. The logo should also communicate something that is in motion with a lot of momentum.