Here is what the boss has to say:
Please see the attached sample. It is a compilation of the letters CCCS (all backwards). What he wants to see is the width of all of the lines in each letter to be the same and the distance between the line to also be exactly the same. This is close to perfect but we need it perfect. He REALLY likes this logo, but I think it needs lots of work! Also he said he would like to see it more bright, electric and glossy.
The boss also says that he likes logos that look like an emblem, a little 3D-ish. He also does not like lowercase letters at all. He wants a letter form, followed by a word mark, but is also okay with a random form and a word mark. Check out bank logos to see what I mean.
He is also interested in a revision of the existing logo design. You can find it at http://www.cherrycapitalcardservices.com/. I wouldn't spend much time on this though as I do not feel it is the direction we are heading.
We need vector files and would like it designed using pantone colors.
We are open to new ideas. That is why we are here!