** Please guys! If you paint an earth : **
- it must have clear boundaries. So many of you make it bleach into the background white. It is a no go.
- we do not operate or intend to operate in Africa. So don't have Africa sticking in our faces incorporating the earth as a Design element. Please!
We think that using the earth in the Logo might work well with the name but feel free to implement any ideas that fit our believes and target audience. We are not fixed on the earth as a logo ingredient and might very well go for something else.
As you can see from the examples we chose. We like simple, easy to grasp within a second logos. And we like feminine natural healthy appearances. This can overrule above mentioned simplicity if well done. And the winner might very well be the one that gets the perfect mix of the 2.
When simplifying, abstracting make sure you DO NOT loose the feminine natural character. which is: round instead of edgy, quiet instead of loud, symmetrical instead of asymmetrical.
A ying yang we perceive as feminine, NIKE sign as neutral and the mitsubishi sign as masculine.
Thank you for all the good designs so far! We have just made the contest guaranteed.
Please do not use the saturn rings on the earth, we are not planning to blow up our moon! ;-)
Please stay crisp, clear and easy to perceive. So don't overlay too much. Better not at all.
If you include a black and white pictogram with it does 2 fold: first it gives you a big head start over others, second it forces you to really look at the simplicity and perceivability of it.
Don't use difficult to read fonts. Don't use standard fonts. It looks cheap. Try using slightly futuristic fonts
Try giving the logo a clean medical look.