Come princeton ha cominciato il suo viaggio per il design di logo
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Version 1: Partners in Healthcare Communications Version 2: Bringing Healthcare Professionals & Companies together
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Princeton Health offers a wide range of unique, prestige quality doctor and doctor-to-patient communication vehicles for pharmaceutical marketers to use in their marketing campaigns towards healthcare professionals.
Princeton’s products assist pharmaceutical marketers to achieve targeted reach and frequency with brand promotion and for their sales representatives to gain access and maximise time in front of the doctor.
Princeton wants to rebrand for its 30th birthday, to incorporate the name of “Health” in the logo, and wishes to create and use this logo/element on all its printed and digital promotional executions, and at least a variation of it in email signature. We want to change our identity from Princeton Publishing to Princeton Health, looking to revitalise perception in line with our capabilities.
The age group and demographic of pharmaceutical marketers to be targeted is generally 30-40 years of age. Whether true or not, pharmaceutical marketers would regard themselves as in the vanguard, tech savvy and early adopters.
Princeton is currently undergoing a managed remodelling of its business. Whereas its origins and reputation are based on ink-on-paper published products, the future of the company will include designing and producing digital presentations such as apps and electronic brochures. This remodelling process was commenced 3 years ago; the company now has a Princeton Digital business division including design and production facilities in Australia and overseas.
Nevertheless its printed products will remain important to the company’s financial health for the next few years.
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Medico e Farmaceutico
Tipi di logo da sperimentare
Struttura per lettera
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