TOP NOTCH is the parent brand we are creating, which is a family of service businesses - the first of which is TOP NOTCH FLOOR CARE, which is the first business and sub-brand we are creating. So, the main TOP NOTCH brand will remain consistent but there will be variations on the logo to correspond to the different sub-brands we will build moving forward. So this is the first of hopefully many more sub-brands to come.
TOP NOTCH FLOOR CARE is a carpet, upholstery, tile, and hardwood cleaning and restoration business. The core identity of TOP NOTCH FLOOR CARE, as with all the Top Notch sub-brands, will be customer service, quality, and expertise. We want to be perceived as providing the best, most professional, highest quality service(s) available in the industry.
Our target market is homeowners, small brick and mortar businesses, and property managers. Above all else, the image we want to build is one of outstanding professionalism, quality, customer service.