Overview of brand: Helping you plan for your retirement fund, to help set up your future.
“Coaching you into the future”
Industry: Retirement Planning, Financial Planning, Financial Advice, Finance, (small amounts of Accounting, to proceed with application etc)
Product: Self Managed Super Funds, Retirement Planning
Target market: Male 30-55
Expand on market: Sports lovers, self employed, small business, families, people looking to retire within 5-15years. People wanting to have enough money in retirement to still enjoy life; travel, small holidays twice a year, keeping up with hobbies. Getting old(er) but still want to have fun!!! Not ready to ‘be old’