VALK. : your plant-based protein provider needs a powerful logo!

VALK.

Your plant-based protein.

VALK. ( or valk.) is a brand that delivers alternative sources of protein. Plant-based (vegan), organic, GMO-free and ethically sourced. High-quality and unprocessed. Sustainable packaging.

Our first product will be a raw, nut and/or seed-based soy-free tofu.
There will be 5 flavors: plain, smoked, with olives, with spinach and basil, and with curry. Can be eaten raw or cooked.

It will be high in protein (full branch of amino-acids), rich in healthy fats, low in sodium, cholesterol-free and sugar-free.

Other products on the long-term will be "not raw" soy-free tofu, traditional high-quality tofu, and other products such as yogurts, milks, protein powders, etc.

Target market: vegans and vegetarians, and anyone aspiring to a healthy lifestyle, as well as those looking to increase their protein intake.

Soy-free tofu isn't commercialized in the US and in Europe, except for a hempseed tofu by Tempt. We need brand recognition and credibility.

I would like the font and the color of "valk." or "VALK." to be quite sleek, neutral and bold (black or white?). "Your plant-based source of protein" can be incorporated in any way the designer wants.

Since we have a quite versatile product, in the sense that our soy-free tofu will have different flavors, I think it would be efficient to have a logo that matches on different colors that will vary according to the flavor of the tofu. I am open to any color suggestions, but I like the gradient of colors on "the freshest fridge" (in "design inspiration").

The packaging/logo/branding of other tofu brands are all quite similar (picture attached), and aren't very appealing. I don't want anything like that.

Even though we sell an organic product, I don't want the logo to be earthy. I want something strong, slightly feminine - not too bulky/manly just because we have a protein-rich product.

I like the idea of playing around with the molecular structure of protein.