A magazine ad (We are still fine-tuning the copy so it may change slightly) The first line of the next three is the main headline and we envision that in a bigger font then the next two:
Backtest illiquid instruments in seconds
Plus instant VaR and CVA
Introducing OTC Backtesting&Risk on Bloomberg's App Portal (APPS SAVVY <GO>)
These bullets are the text of the ad:
>Stop spending weekends fighting Excel to backtest illiquid derivatives. Do it in seconds with OTC Backtesting&Risk
>Backtest with full functionality: View the past performance of any OTC instrument, rolling down or holding expiry constant, with constant strike or constant moneyness
>Historical VaR: Just pick a time window and <GO> to get the entire frequency distribution for a single instrument or a portfolio, a strategy, or a complex structure
>CVA: Adjust an OTC derivative's price for counterparty credit risk based on Historical Monte Carlo simulation of future scenario paths
>Interactive 3-D heat maps
>Only $499/month on the Bloomberg App Portal
Below that will be our logo and contact info
Note the two colors on our company logo. We'd like the overall color scheme to reflect that.
The product icon needs to go somewhere prominent. We may also have a graphic of a yellow post it note with some text on it
An alternative is to have an appropriate picture above the headline.