We need a flyer (size DIN A5) which is a give away at the cash register. The flyer has an voucher code on it for 3 month of online television (live.tvspielfilm.de).
Everybody who buys an Apple TV Box at the Conrad electro store will receive a voucher: 3 month online TV for free.
Target group: New customers (don't know prouduct/brand/service), male, 30+, interested in technic, interested in TV (streaming)
I attached a detailed briefing (as a word document). Moreover you can find our CI guide as well as some pictures/icons/elements that might help.
You can ad (stock) pictures, budget would 150€.
The front of the flyer:
It should tell the user what this flyer is about in brief: "Voucher for 3 month of online television". The visuals should be explaining the product use very good (Someone watching TV - at best with an Apple TV Box).
As the brand TV SPIELFILM is mainly known for the TV magazine we need to add some extra text/icon to the logo, that the user will know that we are talking about online TV streaming.
The value of the voucher is 29,97 (you can integrate it for exampel as a stopper)
You are free to organize/adjust the elements and using suitable background visuals. For us it is important that the product value is clear. You can ad icons or extra elements if you feel that it is necessary. You can find the text in the Word-Document with the detailed briefing. You can adjust the text if necessary.
The backside of the flyer:
Here the user needs more insight:
- What is the product about
- How can he redeem the voucher
Moreover we have to add:
- The voucher code
- An EAN-Code
- Logo of Conrad (as it is an cooperation).
As for the front you can organize/adjust the elements or using suitable picutres. You can find the text in the Word-Document with the detailed briefing. You can adjust the text if necessary.
We also add some designs we like for voucher cards. Maybe this will help: