This will be a post card that is mailed up to 4 times a year to our previous/existing customers. The intention is to remind people that they have used us before and to get that plumbing issue that has been bugging them resolved. Also there ought to be a coupon on it, to give them a reason for holding on to the post card. It will be our only mailer to them and is intended to cement our brand with our customers. We don't want them to forget who they called.
A coupon/special of $25 off next plumbing, heating or rooter service.
More image and fewer words are best I think.
There ought to be a call to action...like "call today for a convenient appointment" and all of our contact info, 206-789-6610 and http://www.genejohnsonplumbing.com
A return address is needed as well: 10011 Greenwood Ave. N
Seattle, WA 98133. Since 1976
A clear bold headline with a supporting graphic is essential. Maybe the picture from our website and "Plumbers you can trust" like on our home page.
The size should be 5.5 inches x 8.5 inches.