G'day from Ivera sunscreen!
We need to improve our existing packaging design for our 100g sunscreen tube. As you can see in the attachment, some of the design elements have already been established, but we're looking for your fresh take on them. On top of that, we seek a distinctive look that can live beyond just this pack, and be applied across our prospective range.
In terms of 'must haves', we have a few elements we have fallen in love with;
- brand colours of orange and blue as per attached.
- the handdrawn sun logo
- the logotype 'Ivera' set in the same font (Catrial)
- a light coloured background
- the information in the same hierarchy
We seek to communicate our brand essence of 'healthy, natural, every day, family, elegant'. We want to distinguish our look from other loud and less natural packaging in the category.
We are open to change other fonts, and play with the disruptors or graphic decals (ie: the oval shape that calls out 4 hour water resistant.)
We welcome any questions, and look forward to seeing your work.