morrapharma necessitava di un nuovo design di etichetta per prodotto e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 57 design presentati da 12 designer.
Clear Energy
We use simple ingredients, but we use them exceptionally well. When we started researching “Clear Energy” a decade ago, the goal was simple: to make a high-quality, all-natural product that not only delivers results, but is safe and healthy to consume. To that end, all “Clear Energy” ingredients are certified, local, and backed by extensive research.
Clear Energy is committed to using only the very best natural ingredients, sourced with an eye towards quality and safety. Clear Energy's promise is to provide consumers with the sources of and science behind each and every one of our ingredients.
Our target audience is broad, exploratory, and curious: health-conscious men and women of all ages.
Design an eye-catching and informative label for an all-natural energy supplement. Ideally, the label will speak for itself; in other words, it will interest consumers, get their attention, and persuade them to buy the product inside.
- The label will be placed on an all-white 150cc bottle (6" long and 2" high).
- Use “Innocent Smoothies'" simple yet eye-catching logo as inspiration;
- Our bywords are: Pure. Simple. Natural. Transparent - we would like to convey these ideas in the label.
- Leave room for us to place certificates (USDA Organic, Made in America, etc.) as we gain accreditation.
- Our product is Organic, Kosher, Gluten Free, Vegan, Allergy Free. We would like to have these ideas indicated w/ recognizable symbols.
- Each bottle will hold sixty servings. We would also like to convey this as a selling point in the label.
- SYMBOLS: (1) Boost ALERTNESS; (2) increase natural ENERGY; (3) 60 SERVINGS per bottle; (4) LESS CAFFEINE THAN A CUP OF COFFEE.
Please see attached images:
1.) Innocent smoothies logo (use the simple, recognizable logo as inspiration for our logo);
2.) A photo of the actual bottle the label will be placed on;
3.) Example symbols (use little informative symbols like these as inspiration for symbols related to our product: organic, allergen-free, local, research-tested, etc.).