LOOK AND FEEL:
We want a label that conveys Dreamitall as a premium brand with a design that's colorful, creative and eye catching, yet natural and minimalistic. (Think more unique/fine wine instead of an herbal supplement or pill bottle). The design should evoke the look and emotion of "creativity," and convey the ideas of new growth, unlocking creative potential, thinking outside the box etc: harmonizing visual art with nature. Keep in mind that our bottle is white, and please try to stay away from ONLY using the 3 bold primary colors! (Bold and bright is ok, we just don't want to look like Wonder Bread! :-).
Attached are some pictures that evoke in some way the look and feel we want to convey. (The title of each picture lists a specific quality we like about the photo). Some of these images are copyrighted, so please do not copy them directly.
Feel free to explore and get creative with the design! We're looking for something fresh, off-beat, and unconventional. The design could go multiple directions, so feel free to experiment and try new things. Contact us if you have any questions or would like further direction.
FOR THE FRONT OF THE BOTTLE:
Subtitle: Feed the Artist Within You
Description: An herbal supplement designed to boost creativity through dream enhancement.
LABEL SPECIFICS: (updated 2/26/14)
Label size: 2 inches X 5.875 inches.
Bottle type: plain white / round / normal plastic pill bottle. (and thats the problem! :-)
Bottle size: 125cc. (close to the dimensions of a 120cc, which is 90mm x 50mm | 3.54in x 1.97in) Label size dimensions listed can apply to both a 125cc and 120cc bottle).
The label should be divided into three sections that all have a consistent look and feel:
~ Section 1: (THIS IS THE MIDDLE SECTION OF THE BOTTLE) Half of the label should be the product name (Dreamitall) and tagline (feed the artist within you). Please list at the bottom of this section the capsule amount (60 Capsules) and if possible the supplement description, ("An herbal supplement designed to boost creativity through dream enhancement"). While this section is 1/2 of the label, the relevant information should be centered and take up no more then 1/3rd of the label so that it can be easily read on a shelf. (NOTE: it is ok if art form and imagery flows from one section to the next).
~ Section 2: 1/4th of the label should have text describing the benefits and uses for the supplement. Please use sample text in this section, we will add the details later. (NOTE: text will be minimal!)
~ Section 3: 1/4th of the label should allow for supplement information in the form of a SUPPLEMENT FACTS PANNAL, and directions for use which will go UNDER the supplement panel. Use the supplement provided below, and use sample text for supplement usage.
~ Ideally, when looking at Section 1 on a shelf straight on, you will not see any of the text from Sections 2 or 3. This will help ensure the label is clean when displayed on a shelf.
~ Please use layers in the design so we can modify text and/or move images as we make final edits.
SUPPLEMENT FACTS: (to be put into a supplement fact panel!)
Serving Size 2
B6 10mg = 500%
B12 5mcg = 83%
Proprietary Blend 1078mg
Lemon balm (Melissa officinalis)
Other ingredients: Gelatin (capsule), rice flour.