OK firstly this project will need alot of communications. More questions the better I will try my best to get back to you as soon as possible. This is the first of many product designs so there will be afterwork.
I Have alot of ideas which would take pages and pages of ideas so what I have done is made a video on youtube outlining everything which i require for this project.
I have attached the different ideas under numbers match them up
with the attachments below for ease of access.
For the individuals who cant understand english aswell I will try my best to write my ideas in this brief.
Basically we have a new product called DUROARMOR. It is a waterproofing facade coating. I am looking for a design which can stand out from the rest of the pack it will be on constant display on sites infront of clients and in the public eye. As an organisation our buckets are our best assest/sales people.
This is a rough summary of what our product is.
DuroArmor is a High Build, high performance Protective coating. It is a water resistant and highly flexible Acrylic membrane that can be applied by nap roller, texture roller, brush or spray gun. DuroArmor is ideally suited to applications that require a superior level of protection, such as high rise buildings, commercial buildings and areas of high coastal exposure.
Features: (THIS SECTION NEEDS TO BE ON THE FRONT)
Easy to maintain
State of the Art tinting system
Benefits: (THIS SECTION CAN BE ON THE BACK OF THE BUCKET)
Excellent colour retention
Very high water resistance
Long term exterior protection
Easy to use
Easy to maintain
Very high resistance to cracking
Will bridge existing cracks of up to 1mm
Also this product offers and 10yr warranty.(FRONT OF BUCKET.
I am looking for alot of visual images such as icons alot of our data base does not like reading and is not good at english. Images explaing the benefits and easy to access and see is critical.
There is two sides of the product label. the front side is where I need you designers to come in a go wild. The back please leave a section where our technical reps will add all the legal data. For the meantime you can put fake text in the back.
The biggest competitor in this space is a product call EMMERCLAD manufactured by Parchem google them.
Now please ASK QUESTIONS the more you talk to me the faster we can get a great label. I will try my best to answer all the questions efficiently.
Below is our company logo and a Product label which has been designed in the past.
The 10yr warranty stick is very important (doesnt have to look like that i want you all to be creative)
Also LOW VOC those two words put in a picture form is very improtant.
Also leave about 50mm wide X 25mm high blank section for a hand applied stick the factory workers will put on for example. lowsheen/matt basic type label. It will need to be facing the front.
I Have attached the product DATA sheet. There is a section technical information if you have space on the side of the lable/bucket a nice speal on that information can be very powerful once again lillte icon looking buttons less words more images.
I have attached the data sheet in word format all this information needs to be on the back side of the label.
I also want the twitter bird YOUTUBE and facebook logo on the bucket to add the social media aspect. Also visibile contact details and website.
PLEASE BE VERY CREATIVE I WANT EVERYONE TO COME IN WITH A OPEN MIND I DONT HAVE ANY PRESET IDEAS ON WHAT THE LAYOUT DESIGN IS I WANT YOU ALL TO DO WHAT YOU DO BEST. DESIGN :)