SIMPLICITY AND ELEGANCE IS KEY!
Front Cover must have logo and words “DNA COLLECTION KIT”
Front flap must have logo and three icons explaining the process of providing the sample and the test
Back side must have simple explanation of the test and a QR code to link to the APP
Colors could include the logo’s Green, Black, White, and Gray
Logo could be spread over the cover of the box, overflowing onto the sides of the box
(think Apple iPhone packaging)
(**think abstract, artsy, elegant and simple**)
We want to design the DNA Collection Kit for our genetic predisposition test. The kit is a box that contains materials for a B2C genetic test. It will be shipped to consumers, consumers will use the medical device inside the box to provide a sample, and the box will be shipped to the lab.
Package must include branding: Logo, name of company, colors, etc.
Packaging should be either White/Green or Black/Green (please use our branded “green”)
Package needs to say “DNA COLLECTION KIT”
Package needs to feature simple, graphical instructions
Package needs to show a list of contents
Package needs to feature a QR code
Package needs to feature marketing: title copyright “ONE LIFE. ONE YOU.”
Package needs to feature marketing: subtitle copyright “Using the power of genetics, Ji Jiankang enables you to discover and understand the true you. Make informed choices. Health made for you."
The dimensions of the box should be:
Length - 225mm; Width - 150mm; Height - 30mm;
Design should be scalable, meaning the box can be used for other diagnostics i.e. hair test