Our product is basically stone - i.e. something solid and immortal/perpetual and this is something that has to be clearly evident in the label design. At the same time we would like to emphasize the Swissness of the product, 'it has to be contextual, meaning the Swiss heritage of the stone / product has to be obvious.
What do we need? We need basically 3 little things/designs:
1. Label / etiquette design
2. Since the label / etiquette is very small and the space is very limited (please check the details below) to highlight all the product details, we thought to add a business card (standard size) to each product that shows some additional product description and information.
3. We'd like to seal up the bottle cap with a thin stripe and therefore we'd need a design for the stripe. The width of the stripe is around 1 centimeter.
The design of the packaging/etiquette should be plain and simple with some classical and luxury elements and details. A mountain or a rock can be used as a background element - as seen in the attachement called 'helvetikum' (which we like a lot).
Business card design (double sided):
Details that we thought to include into business card design:
1. approximate coordinates of the mountain and the height of the mountain from where the stones have been collected (as an example you can use "Matterhorn" data).
2. some elements from "Wilhelm Tell" saga (folk hero of Switzerland) like cross bow, apple, etc.
3. little Swiss flag
4. Your own ideas - please feel free to add whatever you think is suitable!
We'd also like to number our products (means to limit our inventory) and write the number of the particular product by hand - example as seen in the attachment: Batch No. 1 of 50. Ideally we'd require a template that can be changed/altered to 2-3 different colors - since we want the packaging to appeal to different customer groups (like tourists, hotels and Swiss military (military design has to be more darkish, greenish obviously).
Moreover we must be able to modify the designs by ourselves since certain details have to be customized. Please deliver all designs in common used vector file formats (Adobe).
Bottle size and details: it is a 50ml bottle. The height of the bottle that can be used for the etiquette design is around 5-5.5 cm (overall the height of the bottle is around 8-9 cm), the width of the bottle is around 3.5 cm. Basically the space for etiquette is quite limited as you can see.
As a source of inspiration for the designs (label, business card and the stripe): we looked at Gin and Vodka bottle label designs and at some other interesting posters. Attached you will find some inspirational pictures and graphics that we liked very much.