Old drink in a new bottle for established brand, Mapro!

Mapro Foods Private Limited

http://www.mapro.com

Strawberry Crush

Strawberry Crush is a liquid beverage concentrate used to make various drinks (shakes, smoothies, mocktails, cocktails, etc).

The company makes many other (25+) flavours of crush, including pineapple, orange, mango, kiwi, custard apple etc.

It is made with real fruit pulp (not just sugar, water and flavour).

Further, our USP is that we source the fruit directly, we do not make products with purchased pulp.

Roadside juice bars, housewives, cocktail and mocktail bars, restaurants and bars etc. It is an affordable/ mass market product for India

We would like to have a refreshed bottle design. The design should convey the following:

1) This is a heritage brand, more than 60 years old

2) It is a brand that is close to the farm/ farmers. It is located in the hills of Mahabaleshwar, a popular tourist hill station. The region grows more than 80% of India's strawberries, and we source these directly from farmers. Other fruits, though not grown in the region, are also directly sourced. This "closeness to farms" needs to reflect in the design

3) We would like to educate consumers about various product uses, using the packaging. So the packaging should have a panel/ area where 3-4 drink recipes are pictorially conveyed; so even consumers who do not know English can get it.

Something like this maybe:
https://blog.bedbathandbeyond.com/b…cocktails/

Designers are free to explore/ suggest various bottle shapes. The bottle must have a neck of 28 mm or 38 mm, a volume of 750 ml, and will be made of PET.
If you could think of a design that allows for a measuring cup to be incorporated, it would be ideal; however this is not necessary.

I'm looking for ideas on bottle shape that will best get my message communicated. The graphics would be on a shrink sleeve so will be a wrap around, but I want designers to think through and suggest if, for example a square or tapered bottle would look better. We will do the "reverse engineering" for product design later; so I am not looking for a cad drawing or anything like that. But I would want to see inputs on different bottle shapes.

PET bottle with a 28mm or 38mm neck, 750 ml capacity. You are free to explore/ suggest shapes