We are introducing an entirely new concept to the home
gardener that will radically change the way things are done in their gardens.
Think organic, trendy, white space and sustainable! We want consumers to
"LOVE THE DIRT YOU’RE WITH" as opposed to disturbing the environment
by bringing in large quantities of topsoil (and fertilizers that contaminate
everything). The concept is to work with
the dirt you have and "love" it very well while respecting the
environment elsewhere by not raping and pillaging dirt from it.
The current practice homeowners use is to haul in dozens of
bags of topsoil from big box retailers...but where did all that dirt come from?
It came from some other part of the earth where the topsoil harvesters
disturbed some other soil area, and released gobs of toxins into the air in the
transportation process in order to truck it to your local retailer.
PermaMatrix is how you love the dirt your with! By adding
PermaMatrix to the dirt you already have in your own yard, you are not disturbing
the earth somewhere else, you are not contributing to the
carbon imprint dump trucks leave from transporting all the dirt.
Perhaps best of all, you are not dumping toxins into the neighborhood water
supply by covering your dirt with nitrates and other harmful fertilizers. Now
that is not exactly "loving" the dirt you’re with...much less loving
PermaMatrix is modeled after the exact recipe of
the Earth’s most fertile soils. We literally studied the recipe of nature’s most
fertile soils on earth, subtracted the ingredients that are already in your
yard, and combined the remaining essential ingredients in a highly concentrated
soil amendment called PermaMatrix. It is concentrated “LOVE” for your dirt. It
organically adds the perfect amount of highly concentrated biotics to the dirt
in your own yard.
Another key ingredient is Biochar – a charcoal-like
substance that not only acts as a giant Britta filter for your dirt, but also
creates a lovely home environment for all the microbes. It’s like a microbe
mansion! It also stores water and nutrients for the plant and soil’s future needs.
Now that’s love!
The packaging will be some type of a biodegradable box or
carton probably. It could be a recyclable plant-based plastic jar. Think
outside the box.
We are looking for someone who has his/her finger on the
marketing trends, was classroom taught, and loves the environmental movement.