Atelier Asset Management (Pty) Ltd is a new company incorporated in South Africa with the vision of becoming a serious player in the Asset / Fund Management space with specific reference to fixed income products like bonds, money markets, debenture, etc.
We have chosen the name "Atelier" because of its connection to creativity and a place where an artist bring creative thoughts to life. At Atelier, we mould our portfolios like a sculpture moulds clay or a painter paint on a canvas. We want to bring this out in our logo. But it must be simplistic and must have class (like Montblanc)
Target market is institutional investors like pension funds, insurance companies, etc.
We are talking to highly qualified, highly motivated and intelligent executives who like simple but refined products.