Health Insurance Zen.” Think about Dave Ramsey’s message about personal finance, but focused solely on health insurance. Our audience could be anyone in the United States that needs information about health insurance, whether it is selecting a new plan, planning for future health care expenditures, dealing with a health insurance claim that has rejected, or a high cost event that leaves them paralyzed with inaction. All the complicated pieces of health insurance broken down into simple, easy to follow steps to get prepared for the next high cost health care expense - because it will happen.