The story behind the concept is inspired by a scene in a luxury fashion boutique.
from the fitting/dressing room; with the curtain, luxury pouf, mirror and lighting fixture; to a hanger with a piece of cloth. All expressed by icons to represent the idea.

the Arabic typo is drawn from a horizontal line as an expression for the horizon of the mirage. the "أ" and "ر" are combined in an indirect and simplified symbol of the cloth icon