Project Overview:
A premium energy supplement brand targeting an underserved market: exhausted fathers and shift workers seeking a healthier alternative to conventional energy drinks.
Design Strategy:
The design language employs a bold, industrial aesthetic that resonates with the target demographic:

Color Palette: Strong black base with orange accent colors, creating a powerful, energetic visual identity
Typography: Bold, industrial-style fonts reminiscent of construction and machinery, emphasizing strength and reliability
Icon Design: Clean, minimalist icons with orange circular borders highlighting key benefits

Visual Hierarchy:
The design maintains clear information hierarchy through:

Contrasting text sizes
Strategic use of white space
Orange accent colors to draw attention to key elements
Product imagery positioned prominently against dark background