Brief from client:
Retail - E-commerce Store.
We sell clothes and accessories to sailors and boaties.

Our target audience is mostly male, overworked into sailing or wanting to get into boating generally. More than anything they want a holiday.

Imagine the best sailing club in the world, with the best bar, best location, no crowds and summer breezes, cold beer and dark rum mixers. It's somewhere in the Pacific, and the only way there is by a long leisurely sail.

The Salt Banana Club
An antidote to the feeling of entrapment. Feeling closed in and caught. We aim to spark joy and relief in everything we do.